What’s in a (Brand) Name? How to Build a Brand That Feels Like You

We understand how overwhelming it can be to name a new project or business.
You want it to sound right. Look good. Mean something. Be memorable. Be available. (And don’t even get started on the dot-com.)

But here’s the truth most people won’t tell you:
Your brand isn’t built on a name.
It’s built on clarity.

Clarity about who you are.
Clarity about who you’re here to serve.
Clarity about the experience you want people to have when they encounter your work.

Without that, even the most clever name will fall flat.

So before you pull out the thesaurus or search Instagram for inspiration, slow down.
Let’s start with what matters most—building a brand that reflects your identity, your values, and your vision. The right name will follow.